Hit your targets with
clear precise powerful tailored strategic
communication.

COPYWRITING + CONTENT STRATEGY + CONSULTING

Solo pros and small businesses in tech, management consulting, HR, compliance, and law look to me for on-point strategic copy for B2B and internal audiences; thought partnership; and content that drives results for their businesses.

Solo pros and Comms leaders: I see you.

This isn’t news, but it bears repeating: The most persuasive messages are crafted clearly and delivered well (of course), but are also built to matter to your audience. To cut through overwhelm; forge relationships that transcend the transactional; and touch the heart as well as the mind. It’s a tall order for most communicators to fill, but these are the challenges I most enjoy helping my clients address.

Solo professionals

Do your customers and prospects hear from you regularly, or only at key touchpoints in your business cycle?
Would they think of you immediately, when asked to make a referral?
Do you prefer to focus on what makes you their technical expert of choice, rather than on self-promotion?

Marketing & Communications teams

Are strategic and operational communications needs competing for your team’s limited bandwidth?
Do your employees complain about over-communication, but miss out on key messages?
Does your work product play a role in stronger brand reputation, greater trust in leadership, and a positive company culture … or is there a disconnect?

I can be your go-to-resource, for...

I've been where you (and your audiences) are.

I’ve been a market-facing communication consultant and writer, both as a solo pro and as a member of large professional services firms, for a combined 19 years.

My mission, all along: Clarify complex technical information for a general audience, and create content that persuades them to act (e.g., to buy, to vote, to make a choice).

I’ll push, perhaps harder than most, to understand the details of what I’m writing about and convey them to people like me: potential consumers of your messages and your services, who may not have the same technical background.

All with no “hard sell,” and no spin. Just clarity, in your brand’s authentic voice.

"Matt did amazing work, and the application of his work continues to expand. Matt's writing was timely and well targeted for our audiences, and our team thoroughly enjoyed working with him."

"Matt’s relatable nature makes your ears and heart tune in when he speaks. It’s one thing to share a message with the world – it’s another for that message to stick around long after the speaker leaves the stage."

"Matt is consistently knowledgeable about communications and various parts of the business (within and outside his areas of responsibility). Any time I’ve had a time-sensitive need, Matt is always willing to help in whatever way he can (obviously without sacrificing his other client work!)."

"A true communicator at heart, and an open and generous listener."

"Matt brings thought and thoroughness. Many consultants jump to an answer quickly, but he takes time to understand the 'Why,' toward proposing a more complete solution."

“Matt has been a great thought partner as I’ve started to evolve the communications that come from my global team. He’s proactive, creative and doesn’t hesitate to take the lead on strategic communications initiatives to make sure my area can take full advantage of the tools available to us.”

Digital badges are issued by their respective owner/copyright holder and have been verified by Credly (here’s my Credly profile). Copyright to Professional Writers’ Alliance is held by American Writers and Artists Institute (AWAI).

Services

No matter the challenge, clear communication will always be your strongest asset. See how I can help, with strategy and tactical execution tailored to fit your unique needs. Here are some examples of what I’ve done for clients in the past.

Copywriting + Editorial

Consulting + Coaching

Digital

Curious about what’s possible for your business? Answer a few introductory questions to book a free, 30-minute discovery call to explore how we can work together to improve the results you’re getting from your marketing and communication effort.

Stay in touch

Drop me a line

Email is the fastest way to get in touch with me; here’s where to send it.

Connect on LinkedIn

While I can help you think about how you’re using the socials and write effective copy and content for most, I’m most frequently found on LinkedIn.

Hit your targets with clear precise powerful tailored strategic communication.