Sales training firm case study

Networking training for sales force helps design consultancy unlock revenue, find freedom and flow

OBJECTIVES

Develop a client-commissioned case study based on an interview with the CEO of one of their customers. The study will be featured in the client’s monthly email newsletter.
Constrain the article to no more than 600 words, written in a compelling “business article” style and format.

APPROACH

Note: This item was built “on spec” as representative of similar case studies, for marketing purposes. Kinnear Office Furnishings is a fictitious company.
The article is built around key verbatim comments from a one-hour interview with the CEO of Kinnear Office Furnishings.
To emulate a magazine-style two-page spread, desktop design was carried out using Canva, and AI-generated “photos” and imagery using the DALL-E image generator from OpenAI.

RESULTS

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